
Curiosity
Cossette x McDonald’s
About the Project
The Goal: Develop a campaign that drives Canadian's to download the app to start redeeming points.
2nd Place Finalist
Client: Cossette x Humber College
Year: 2022
Our strategy integrates curiosity and convenience, leveraging the allure of curiosity to drive the campaign. By teasing key concepts instead of revealing all in our ads, we aim to spark interest and prompt a voluntary response to our call to action. Tailored for the 18-35 demographic, our approach aligns with the desire for swift engagement. We capitalize on the trend of diminishing patience, using carefully crafted visuals and features to captivate our audience. Sabrina will now guide you through the details of our compelling campaign.

★ WE DO THINGS DIFFERENTLY

"Sabrina was a wonderful addition to my team this summer."
She touched a variety of projects, ranging from banners to branding. Her initiative and eagerness to take on more work was something I really admired. She was quick and efficient with everything thrown her way and always provided several options for different layouts and designs. She took on an important leadership role within her intern project team where she learned to manage both the work and people. It was so great to see her progress from the beginning of the summer to the end—not only did her actual design skills improve, but also her confidence in her work. Sabrina has a great eye for branding, working with colors, fonts, and logos to tell a brand's story, and I can't wait to see what else she accomplishes!
- Madison Herrmann

"Sabrina is a dedicated and motivated designer. "
She has a keen visual eye and is open to learning and pushing her skills further. I enjoyed our exchange at Humber as her Typography instructor and know that she'll do well in her future pursuits. She's a great addition to a design team!
- Janice Fung

"Sabrina is a powerhouse when it comes to collaboration"
I've worked with Sabrina for most of our end of the semester projects at Humber College because her ability to execute large scale projects was unmatched. Whether it was designing a 50+ page mobile app in Figma or creating a product marketing campaign within weeks, she's the first person I go to when there's a "visual-design heavy" project.
- Yasin Mete
Creative Direction →

Campaing Development→
Brand Strategy→

Content & Digital Design →



